Sunday, December 03, 2006

Sachin Tendulkar's Changing Role In The Indian Cricket Team

So, on a recent astral projection trip to India, the Australian cricket Grape Chappal, big fan of wine, and also currant Indian cricket coach was telling me about how much Sachin's role in the Indian cricket team has changed.

Sachin's Hot Dog and Roll Stand, Sponsored by Pepsico

While the media and myself comfortably assumed this he was talking about Sachin's "role" in the team, little did we realize that he meant Sachin's been making rolls for the team. Since the guy doesn't score runs, and refuses to bowl, they figured they'd still retain him in the team as their official hot dog vendor [the guy owns a restaurant in Mumbai, yo], which in turn means that their Pepsi sponsorship wasn't lost because of non-performance on the field. Masters of marketing, I tell ya. The BCCI should be a management consultancy, specializing in turnarounds.

2 comments:

Mridula said...

Good to see you blogging again.

X said...

thanks mridulaji - pissed off about some images being deleted by ImageShack though. good to see you still drop in...